A MAJOR PERFUME CAMPAIGN CALLED CINDY IS BEING SHOT.
THE PROBLEM IS THAT THERE IS NO PERFUME.
SO THE WHOLE DAY BECOMES ABOUT TRYING TO FIGURE OUT WHAT CINDY SMELLS LIKE.
THE CAMPAIGN NEEDS A SIMPLE ANSWER.
WHAT DOES CINDY SMELL LIKE?
BY THE END, THE DAY HAS BECOME THE AD.
SYMBIOPSYCHOTAXIPLASM FOR PRODUCTION AS PERFORMANCE.
PRÊT-À-PORTER FOR FASHION WORLD, RUNWAY, AND INDUSTRY MACHINE.
THE PLAYER FOR SATIRE, PEOPLE WATCHING PEOPLE, AND THE BUSINESS.
PRODUCTION IS THE PLOT.