THE SET

THE FILM TAKES PLACE INSIDE ONE WORKING SOUNDSTAGE.

THE SET IS THE WORLD:
MAKEUP, CAMERAS, PRODUCTS, SCREENS, FOOD, PHOTO SETUPS, RUNWAY, MUSIC, CREW, AND MODELS.

THE ROOM IS FLEXIBLE.

WITH A LIGHTING SHIFT, IT CAN BECOME A RUNWAY, A COMMERCIAL, A CARNIVAL, A BACKSTAGE AREA, OR A PHOTO SHOOT.

NOT A LITERAL REPLICA OF A REAL SET.

A VERSION OF A REAL SET.

SURREAL, BUT VERY REAL.

MORE LIKE A FRENCH SET:
WINE AT LUNCH, REAL FOOD.

AN EXPERIMENT IN HOW WE WANT TO LIVE AND WORK.


Galliano / Dior 2007

A perfume campaign
is being made.

The perfume
does not exist.

Cindy becomes
the smell.

Chloë plays Cindy.

The production
is the main plot.

The set
is the world.

The shoot
becomes the ad.

The ad
becomes the myth.




BAD LIQUOR
FOR
BAG LADIES








CINDY / CHLOË

THE STORY

A PERFUME AD

THE SET

   MAKEUP CHAIR

   CAMERA ON SET

   PRODUCTS / THE BOTTLE

   THE SMELL / FLORA AND FAUNA

   SCREENS

   KITCHEN / FOOD

   PHOTO SETUPS

   CORRIDOR / RUNWAY

STYLING

CASTING

MUSIC / BIRTHDAY SONG

THE BAG LADY

FROM LW

CINDY / REFERENCE PERIOD