The next step is physical. It is not just an idea about Cindy. It is Cindy, Chloë, Ottessa, Haley, Rachel, Bradley, and everyone else in the same room, trying to make the ad.
THE FILM TAKES PLACE INSIDE ONE WORKING SOUNDSTAGE.
THE SET IS THE WORLD:
MAKEUP, CAMERAS, PRODUCTS, SCREENS, FOOD, PHOTO SETUPS, RUNWAY, MUSIC, CREW, AND MODELS.
THE ROOM IS FLEXIBLE.
WITH A LIGHTING SHIFT, IT CAN BECOME A RUNWAY, A COMMERCIAL, A CARNIVAL, A BACKSTAGE AREA, OR A PHOTO SHOOT.
NOT A LITERAL REPLICA OF A REAL SET.
A VERSION OF A REAL SET.
SURREAL, BUT VERY REAL.
MORE LIKE A FRENCH SET:
WINE AT LUNCH, REAL FOOD.
AN EXPERIMENT IN HOW WE WANT TO LIVE AND WORK.