THE AD / THE CAMPAIGN

A PERFUME AD

THE FILM STARTS OBSERVATIONALLY, INSIDE THE PRODUCTION.

BY THE END, IT ENTERS THE AD.

THE AD IS BUILT FROM VIGNETTE SCENARIOS OTTESSA HAS WRITTEN FOR CHLOË AS CINDY.

THESE ARE REFERENCES FOR THE PERFUME AD INSIDE THE FILM.

EACH IMAGE OPENS INTO A FULL VIDEO.

MATERIALS FOR THE AD:
ANIMATION, COLOR, MUSIC, STRUCTURE, STILL PHOTOGRAPHS, RUNWAY, AND IMAGE SEQUENCES.

HBA
LA JETÉE
HBA
RAF SIMONS 2000 CONFUSION
HOOD BY AIR RUNWAY

A perfume campaign
is being made.

The perfume
does not exist.

Cindy becomes
the smell.

Chloë plays Cindy.

The production
is the main plot.

The set
is the world.

The shoot
becomes the ad.

The ad
becomes the myth.




BAD LIQUOR
FOR
BAG LADIES








CINDY / CHLOË

THE STORY

A PERFUME AD

THE SET

   MAKEUP CHAIR

   CAMERA ON SET

   PRODUCTS / THE BOTTLE

   THE SMELL / FLORA AND FAUNA

   SCREENS

   KITCHEN / FOOD

   PHOTO SETUPS

   CORRIDOR / RUNWAY

STYLING

CASTING

MUSIC / BIRTHDAY SONG

THE BAG LADY

FROM LW

CINDY / REFERENCE PERIOD