story

CHLOe SEVIGNY PLAYS CINDY SHERMAN.

The film takes place on the day of Cindy’s 50th birthday, on the set of a major fashion fragrance campaign called CINDY.

(add image of the bottle)

The scent does not exist yet, so the production starts using Cindy instead.

The director is trying to make something real happen inside the commercial.

By the end, they make the ad.

It is the best ad ever made,it might not be able to sell anything except itself.