THE SCENT DOES NOT EXIST YET.
BUT THE CAMPAIGN NEEDS PRODUCTS.
BAGS, TAGS, BOTTLES, PROPS, DISPLAYS, SCREENS, ARCHIVE OBJECTS.
I HAVE BEEN THINKING ABOUT WHAT IT MEANS TO TURN A PERSON INTO A PRODUCT.
CINDY’S ARCHIVE IS NOT ABSTRACT.
IT IS GARMENTS, PROPS, WIGS, FRAMES, FLOWERS, FABRIC, OBJECTS, AND FRAGMENTS OF CONSTRUCTED WORLDS.
THESE ARE THE PHYSICAL MATERIALS HER IMAGES ARE MADE FROM.
THE CAMPAIGN WANTS SOMETHING SIMPLE:
A NAME.
A FACE.
A PRODUCT.
IT WANTS CINDY.
IT WANTS TO BOTTLE CINDY.
WHEN I WAS STYLING PARIS HILTON, I WAS AROUND HER AT A MOMENT WHEN HER TEAM WAS STARTING TO TURN HER INTO A PRODUCT-MAKING MACHINE.
WE WERE AT A SEVENTEEN MAGAZINE SHOOT.
SHE WAS IN THE MAKEUP CHAIR, STONED, SURROUNDED BY CATS AND KITTENS, GETTING READY FOR THE NEXT SHOT.
ONE PERSON AFTER ANOTHER KEPT COMING UP TO HER WITH OBJECTS:
A RUBBER BAND WITH A PIECE OF BLONDE WEAVE ON IT. SOCKS. AN ANKLET. A TOE RING. SMALL THINGS THAT COULD BE MADE FROM HER IMAGE. EVERY PART OF HER COULD BECOME PRODUCT.
THAT MEMORY IS IMPORTANT HERE. NOT BECAUSE WE ARE DOING THAT TO CINDY.
BUT BECAUSE THE FILM IS THINKING ABOUT THAT MACHINE:
HOW A PERSON, A FACE, AN ARCHIVE, A STYLE, A BODY, A PUBLIC IMAGE, CAN GET TURNED INTO OBJECTS.
Vestibulum sed pretium ex
Vestibulum sapien magna
WITH CINDY, THIS HAS TO BE DONE WITH CARE AND PERMISSION.
WE ARE NOT EXPLOITING THE ARCHIVE. WE ARE USING IT AS A PLACE TO THINK ABOUT EXPLOITATION, MATERIAL VALUE, PERSONA, AND PRODUCT.
THE PRODUCTS COULD COME FROM CINDY’S ARCHIVE OF MATERIALS:
MASKS, WIGS, PROPS, COSTUMES, FACES, FRAGMENTS, CHARACTERS.
THE BOTTLE COULD BE A COMPOSITE PORTRAIT OF CINDY AND CHLOË: TWO FACES,
A DRAMA MASK, A PERFUME OBJECT.
I KEEP THINKING ABOUT THE MARC JACOBS / LOUIS VUITTON PATCHWORK BAGS THAT WERE MADE OUT OF OLD LOUIS VUITTON BAGS AND SOLD FOR HUGE AMOUNTS OF MONEY.
I LIKE THE IDEA OF MAKING A BAG OUT OF CINDY’S MASK SERIES. SOMETHING BLASPHEMOUS. HOPEFULLY FUNNY.
Vestibulum sed pretium ex
Vestibulum sapien magna
WE MADE OBJECTS THAT WERE PRODUCTS, PROPS, AND PERFORMANCE PIECES AT THE SAME TIME: BAGS, TAGS, FIBERGLASS COLLARS, HANDCUFFS,BMX HANDLEBAR BAGS, RUNWAY OBJECTS.
I WANT TO BRING THAT KIND OF THINKING INTO THIS.
THE PRODUCTS CAN BE PHOTOGRAPHED. THEY CAN BE PROJECTED ONTO SCREENS. THEY CAN BECOME BACKDROPS FOR PHOTO SHOOTS INSIDE THE FILM. THE OBJECT BECOMES AN IMAGE. THE IMAGE BECOMES A PRODUCT. THE PRODUCT GOES BACK INTO THE AD.
Vestibulum sapien magna