CREATIVE DIRECTION + DEVELOPMENT
My role is to clarify structure, strengthen point of view, and help projects evolve as they move between development, production, and release.
I’m often brought in to help define the direction of a project not just solve problems within it. The work is focused on structure, authorship, and creative decision making.
I also work with artists navigating transitions in their practice, helping turn ideas, shifts, or stalled work into clear direction and next steps.
Authorship and collaboration, material, tone, and point of view with attention to authorship.
Production decisions, scope, scale, and creative choices under real constraints.
Post-production, structural edit notes and how to land the project.
Positioning, how the work is framed, talked about, and where it belongs.
Sessions typically include a pre-read, a 60–90 minute conversation, and clear next steps.
All consulting is confidential.
Creative intensives and longer engagements are structured based on project scope.
Most people begin with a single session.
Contact: LW@LEILAHWEINRAUB.COM