CAMERA ON SET

WHEN SOMETHING PRIVATE OR INTENSE HAPPENS, WE DO NOT SEE IT DIRECTLY.
WE SEE IT THROUGH THE AD CAMERA:
UPSIDE DOWN, CROPPED, MACRO, REFLECTED, THROUGH GLASS, THROUGH THE LENS.

WE GO MACRO INTO THE CAMERA: LIGHT, METAL, GLASS, LINES, SKIN, IMAGE.... A PRIVATE MOMENT TURNED INTO A CAMPAIGN MOMENT.